Story Farm | Our Team
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Our Team

Bob Morris

PRESIDENT & OWNER

Stats: Unapologetic Floridian, inveterate traveler, keeper of dogs, island guy.

Resume: Field laborer, cement-truck driver, turkey farm wrangler, waiter, newspaper reporter/columnist, restaurant critic, magazine editor, novelist.

Deep background: Once passed up a chance to sing onstage with Jimmy Buffet. The world is a better place because of it.

Sound track: Ry Cooder, João Gilberto, The Bad Plus

Bookshelf: Totally promiscuous subject matter; three months behind on The New Yorker.

Bo Morris

DIRECTOR PR/MARKETING

Stats: Another proud Story Farm Floridian. Beaches/sun before mountains/snow. Orlando Magic, Miami Dolphins, Florida Gator fanatic, but most often an apologist. Basset Hounds.

Resume: Highlight of my career: working on the media boat at the Mavericks Surf Contest in 2008. I would have done that for free.

Deep background: Expunged by a court of law.

Soundtrack: Waylon, Townes, Drive-By Truckers

Bookshelf: Been reading lots of Dr. Suess to my son Boz recently.

Ashley Fraxedas

EDITORIAL DIRECTOR

Stats: Homebody who loves to travel, sportsaholic, simplicity seeker, insatiable idealist.

Resume: Softball World Series champ, paver layer, two-year-old wrangler, short-order cook, wannabe interior designer, magazine/newspaper/book editor.

Deep background: Swam with whale sharks off Isla Mujeres, sailed Ireland’s Aran Islands, snowmobiled on a glacier in Iceland.

Soundtrack: Wherever Pandora takes me.

Bookshelf: Brown Bear, Brown Bear, What Do You See?

Jason Farmand

CREATIVE DIRECTOR

Stats: DNA sharer, papa, native Floridian, #DTWD

Resume: Table tennis tournament champ, amateur powerlifter, macro counter, college professor, youth basketball coach, designer

Deep background: XXXX

Soundtrack: Explosions in the Sky, Alkaline Trio, podcasts

Bookshelf: Malcolm Gladwell, Field to Feast, Good Catch, the internet

Chris Sherman

VICE-PRESIDENT
EDITORIAL CONSULTANT

Stats: Scribe, gourmand, wine pilgrim, 20th century collector, part-time Pangloss, feral cat host.

Resume: Elevator operator, housing inspector, newspaper reporter, alternative weekly designer, restaurant critic, Rhoniac, Cincinnati loyalist.

Deep background: Scooped the New York Times once in El Salvador battle, found inventor of nachos, championed pork rinds. Ignored by Pulitzer but James Beard finalist.

Sound track: Brad Mehldau, Ted Wills, Jimmy Cliff.

Bookshelf: Napoleonic thrillers, architecture, George Pelecanos.

Tina Dahl

PRODUCTION MANAGER

Stats: Cat whisperer, yoga aficionado, cookie connoisseur, massive consumer of the printed word, founder of the Thursday Morning Ladies Hiking Club.

Resume: Bakery hand, advertising policeman, NFL henchman, Taproot volunteer.

Personal Philosophy:  Everything always works out.

Sound track:  Little Dragon, Ludovico Einaudi, Caetano Veloso, Richard Thompson.

Bookshelf:  Anything that made the Booker Prize short list, novels about India, and big, fat books that give me something to chew on.

Amanda Bardwell

DESIGNER

Stats: Boater, card shark, bicycler, expert Instagramer, stroller roller.

Resume: Food stylist, photo shoot director, choreographer, party planner.

Deep background: Toured Taiwan for 3 weeks performing with Los Angeles Ballet; backpacked through Europe; directed photo shoot featuring Michelle Obama in the White House.

Sound track: Radiohead, Muse, Led Zeppelin, Ben Harper, Ray LaMontagne, Macklemore, Dave Matthews.

Bookshelf: Good intentions gathering dust.

Michael Pisarri

PHOTOGRAPHER

Stats: Wave seeker, endurance junky, speed freak, travel addict, connoisseur of all things beautiful and delicious, yoga student (hey, you gotta balance it all out).

Resume: Bag boy, bus boy, bicycle mechanic, surfer, professional cyclist, stockbroker.

Deep Background: Spent a day photographing Kate Winslet at her home. Also, I love chicken hearts.

Sound Track: Bob Marley, SOJA, Donavan Frankenreiter, EDM, classic punk rock

Bookshelf: All my books have lots of pictures in them.